Winya

Considering the user experience of competing apps, we made a strong decision in Phase II to keep the process simple enough for anyone to use. The app's flow is divided into three segments: Onboarding, Preferences, and Streaming. Most streaming apps did not focus on onboarding after login; instead, they relied on a simple walkthrough. Without onboarding, users do not know how to set up a platform. Walkthroughs are mostly skipped. That is exactly why we helped users set up at least one platform during onboarding, so they would be accustomed to a similar flow inside the app. The user flow diagram was planned around all functionalities so tasks could be prioritised by developers with a wider vision.

With our test version succeeding, we progressed confidently into other features such as pause stream, stream quality, and watermark, which were decided as premium features in the app. The subscription screen was designed so users would not feel lost once they arrived. We have only a few seconds of a user's valuable time to convert into a sale. We made sure there is no scrolling to discover all plans (benchmarked to the SE 2 screen size) and no more than two interactions (selection and confirmation) on the screen.

Following the success of Phase I, we added more features in Phase II as planned in the roadmap. RTMP and multi-streaming led this phase, and another necessity emerged that we wanted to test. We interviewed streamers and learned they wanted a way to change settings while live. The challenge was to surface every control without cluttering the screen or adding cognitive load. That is where we adopted the Pull Tab approach—users can pull it out anytime like a kitchen drawer and close it when not needed, without leaving the parent screen. It was an experimental approach we wanted to try for this phase. With the "Start Streaming" button in the right place, users would be shifting platforms without stopping the stream. Hence we placed the platform selector right above the call to action.